#DadiKnowsBest Campaign
Shifts Social Norms. Enables Dialogue. Bridges Gaps. Changes Attitudes.
Dadi is a beacon of progress, bridging generational gaps and tackling tough topics like consent, contraception, women’s health, and responsible family planning.
Dadi bridges the generational gap by breaking the stigma and talking about things that aren’t really talked about. Coming from a Dadi who would want the generation today to know their options to make informed decisions and feel easy enough to initiate that dialogue, all the while counselling young adults to not repeat the mistakes they made in their time and marriage. She is subtly laying the messaging to everyone, breaking generational stereotypes and stigmas. In a culture where an elderly is given due respect, information coming from her is not only accepted but also heard. She can get away by teaching anything to her kids and grandkids.
